If you are successful in finding a decision maker, you will be more successful in selling yourself as a potential employee. In today’s world where thousands of inquiries fall on deaf ears, it is time to find those who want to hear your story. Here are some suggestions developed from years as an executive recruiter.
1) Travel in the Same Circles
A female client of mine, in the early days of cell phones accepted a sales position in that industry. She decided that the best place to find customers was on golf courses. She carried her phone and 30 pound battery pack to club houses and offered its use to make calls to the office or the spouses of the players. Even at a price of several thousand dollars, she outsold every rep in her company. Frequent places where decision makers are to be found.
2) Stand Out in Your Industry
As a recruiter, finding outstanding talent was always a challenge. We would look for intelligence, strong communication skills and respect in the industry. We found all these attributes in people active in industry organizations and publications.
3) Find Someone Who Knows Someone
It comes back to Six Degrees of Separation. I met a man and within a short time, we found out the following. 1) He lived in a town I had lived in 20 years ago. 2) His best friend had married the daughter of a man I had worked for in high school. Someone you know, knows someone who knows someone you want to know. Canvass people you run into and you would be surprised how quickly you can find your goal.
4) Manage your Social Media
Keep your Linkedin profile updated. Participate in Twitter, Facebook, even Pinterest and Tumbler if you can reach people through them. Publish a blog. The electronic age allows you to reach thousands of people.
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