In this competitive job market, effective follow-up letters can make a big difference. Follow-ups are sent for positions/opportunities that a job seeker considers high priority or that are advertised continuously. A follow-up letter that is succinct, persuasive and professional serves as a job-seeker’s second point of visibility. A follow-up letter that effectively reiterates your strengths might resuscitate a resume that had been passed over or make you stand out in a big applicant pool.